It’s taken just four years for Blackpink to become one of the biggest girl bands in the world, with members Jennie, Jisoo, Rosé and Lisa continuing to smash new records and forge new ground. They were the first K-pop girl group to play at Coachella and to reach 1 billion YouTube views — now they’re the most-subscribed-to music group on the platform — as well as being the first girl group from any country to feature on Forbes Asia’s 30 Under 30 list.
Success lay in the catchy titular refrain, the memorable finger-gun dance and a gloriously excessive video, but also in Blackpink themselves as aspirational but emulatable, aesthetically fierce but not intimidating, killer on stage but adorable off it. The four-track EP, Square Up, would go platinum in South Korea, “DDDD” would reach gold in the US, becoming their first billion-view video, and “Kill This Love” would make them the first-ever Korean girl group to enter the UK singles chart.
Blackpink collabed with the big names in the western industry including selena and lady gaga through which they broke many records and earned more fame.
